Balanced Lifestore is a skincare and wellness store based in Malta.
The founder was looking to create photos and graphics, ensuring they communicated the brand’s health-focused narrative, for sharing across social media.
Through monthly photoshoots, we created soft, earthy photos that were built around the brand’s target audience. We wanted the imagery to tell a story and promote an overall way of life, rather than simply showcase the products.
We created quote graphics to share to the feed, which balanced out the photos and created a cohesive theme.
The founder was also looking to create engaging blog posts and create an online magazine on her web shop. We interviewed several inspiring people, including nutritionists and physiotherapists, and wrote articles that resonated with Balanced Lifestore’s health-conscious audience. Read them here!
