Before launching Grace&Rose Studio, I developed my own personal brand under natalyavukovic.com — a lifestyle blog and visual platform that became the foundation of my work in content creation, brand building, and digital storytelling. Through this brand, I established a distinct aesthetic and consistent visual presence across Instagram and blog content. By curating warm-toned, vintage-inspired imagery and pairing it with thoughtful, reflective copy, I created an online identity that resonated with a niche audience and led to early brand collaborations. This organic growth directly influenced my future approach to client work.
Natalya
I Directed and styled all imagery, including portraits and flatlays, to align with the brand’s tone: rich, elegant, and nostalgic.
I designed simplistic business cards and added a hand-drawn illustration, created with pen directly on cardboard. Clients loved this initiative, and it made each card feel unique and personal — helping to forge a stronger emotional connection with potential collaborators. This approach made the cards memorable conversation starters and left a lasting impression.
The website design, created by myself and in partnership with Grace&Rose’s developer, combined my work, personal writings, and event management services.
