Balanced Lifestore is a skincare store and online magazine that promotes a healthy, happy life.
When the founder approached us, she was looking to create photos and graphics for social media. The goal was to communicate the brand’s youthfulness and its ties to nature through the visuals.
We created soft, earthy photos that targeted a female audience, and later took more of a minimalistic approach to represent the luxurious products. We wanted the imagery to tell a story and promote an overall way of life, rather than simply showcase the products.
We created quote graphics to share to the feed, which balanced out the photos and created a cohesive theme.
The founder was also looking to create engaging blog posts and create an online magazine on her web shop. We interviewed several inspiring people, including nutritionists and physiotherapists, and wrote articles that resonated with Balanced Lifestore’s health-conscious audience. Read them here!
