FORMADEUS. is an interior design studio and concept store offering an exquisite selection of handpicked and carefully curated items from various Scandinavian brands. With an unwavering focus on quality, they are experts in designing and decorating spaces that retain a minimalistic and timeless look. Driven by the ambition to introduce the luxurious Scandinavian standard of interior design to Malta, they have meticulously crafted a brand that evokes the comfort and tranquility of a Scandinavian home.
The team approached us with the wish to redesign their logo, refresh their brand identity, and design temporary shop windows as they opened up their concept store in Malta.
We chose to develop a logo that embodies both boldness and elegance. The centerpiece of our design is a custom-crafted ‘A’, meticulously designed to impart a feminine essence while maintaining a striking presence.
Beyond its aesthetic appeal, the ‘A’ is conceptually significant; it subtly mirrors the ‘&’ symbol, a creative nod to our inspiration. This choice was influenced by the dual interpretation of the brand name as ‘FORM A DEUS’ or ‘FORM & DEUS’. Our design for the ‘A’ serves as a visual and thematic bridge, seamlessly connecting and enhancing the two segments of the brand name.