Timeless, elegant and minimalistic: Mimie Reed Swim and Resort is a 50s-inspired swimwear and resort brand selling a glorious abundance of swimsuits, kaftans, straw hats and eyewear.
The brief was to define the brand’s identity across its website and social media. We were entrusted with creating all the visual content and social media copy, as well as blog posts for the website.
We Maintained and grew Mimie Reed’s Instagram account with 25k+ followers, solely through organic growth tactics. We balanced aspirational content with personal, relatable storytelling to maintain a high level of engagement without relying on ads.
Mimie wanted a glamorous, Hollywood-inspired yet modernised look for her brand. We built a photography plan around the brand’s identity, using the official brand colours and editing techniques that hinted at a vintage-inspired vibe.
We communicated the brand’s values of sustainability and inclusivity using quotes shared onto the Instagram feed, which also contributed to its visually appealing look. We focused on consistency, storytelling, and brand voice alignment to strengthen the brand’s presence and deepen audience loyalty.
We also wrote blog posts to be shared on the brand’s website, which drove traffic to the website, while communicating the brand’s values further. Read them here!
Our work was featured in…
“Crossing paths with a creative soul like Natalya, who instantly grasped my vision and brand identity has been priceless. She has that ‘je ne sais quoi’ that indeed makes her a true expert in carrying out a story through her images and writing. It is a pleasure to work with her and I cannot recommend her enough!“
Mimie Reed, Founder
