My own personal brand was my entrance into the world of freelance content creation. I loved sharing my personal style, while writing about it and personal events of my life. My Instagram page and blog were what first paved the way for collaborations with brands to take place, and led future clients to discover me before I had ever advertised myself as a service provider.
My own personal journey led me to discover the importance of building a strong brand identity and consistent presence across social media. I brought that knowledge to the businesses I worked with, and used it to build VIĆ Studio.
Scroll on to view a very small fraction of the work I created for my personal brand.
– Natalya
I established a visual theme across social media, one that resonated with my target audience and encapsulated my style. For the longest time, warm-toned photos edited to create a brown overlay fit my personal brand. They felt elegant, rich, vintage. Props such as pearls and vintage postcards complemented many of my flatlays. The photos of myself were shot by the wonderful MarieClaire and Alina, under my own direction.
I designed simplistic business cards and illustrated each one with a unique fashion figure, to promote my illustration services.
Together with my partner, I designed my website for a third time. It was home to my personal journal, creative and event management services, and also combined several of my portfolio pieces.
