ReShop Luxe is a Malta-based luxury resale platform offering a curated selection of timeless, pre-loved designer fashion. The founder came to us with the vision of creating a brand that felt as elevated and stylish as the products it sold — but with a conscious, modern edge. The challenge was to design an identity that could communicate luxury and sustainability, without compromising either.
Over the course of four months, we collaborated closely across positioning workshops and brand strategy development. Together, we shaped a refined brand DNA rooted in timeless elegance, transparency, and a narrative-led approach to resale.
Key components of the project included:
A clearly articulated ToV and tagline
A full brand strategy framework
A bespoke logo suite, including a custom monogram and hand-illustrated handbag icon
A warm, elevated color palette reflecting conscious luxury
A defined typographic system
Initial CONCEPT
We proposed a couple of different logo concepts to the client. The former was directly influenced by the infinity symbol, subtly reinterpreted through the inverted O – a custom typographic element we incorporated. The concept of infinity is tied to sustainable fashion — representing the idea that luxury items can have multiple lives, continuously being repurposed and re-loved rather than discarded.
SECOND CONCEPT
The second logo concept, which was the one we ultimately settled on, incorporated hand-drawn artwork and simple typography to create a balanced hierarchy.
We created a detailed brand guideline handbook, including (but not limited to) a clear strategy for visuals across web & social media, as well as a 6-month marketing plan.
The final identity marries editorial minimalism with a sense of story and soul — perfectly aligning with ReShop Luxe’s mission of elevating everyday elegance through mindful consumption. Each visual and verbal element was crafted to feel aspirational, yet grounded in transparency and trust. The result is a brand that feels both polished and personal — designed to grow, flex, and connect deeply with its audience.
